1st For Women Insurance

1st For Women Insurance caused quite a stir in the short term insurance market with its offering aimed solely at women. It offers tailored insurance packages to suit the needs of women in modern society. This is an excellent idea, and has proved to be very popular in the market. What sparked the interest initially was a cleverly-conceived advertising campaign that caused some indignation from men on the one hand, and much head-nodding and hilarity amongst women. They portrayed men as slightly senseless risk takers, positioning the company as only being prepared to provide insurance for more sensible women.

Having said that, 1st For Women Insurance is certainly dedicated to providing short term insurance products that address women`s specific needs that make it a good choice for women. For one, it`s a direct insurance company, so women save on insurance premiums and other costs by not having to go through a broker to obtain insurance. With a centralised operation, the company can attribute less of the monthly premium to administrative expenses, so you get more investment value for your premium.

Using 1st For Women is as easy as picking up the phone - all insurance arrangements can be made telephonically. This is wonderfully convenient, taking so much of the previous hassle and effort out of looking after your insurance needs. You can also fill in a quick online form on the company web site and get a complete eQuote in your inbox.

Insurance is not the only product that the company offers. Recognising that women have other specific needs, there are several assistance programmes available, like medical, roadside and trauma assistance.

One of the other really great things about 1st For Women is that it gives women a say in the kind of organisations it contributes to, like organisations that support survivors of abuse organisations or cancer.