Hollard Insurance Extends Kaizer Chiefs Sponsorship

June 27 - Hollard Insurance, South Africa's biggest independent insurance company, announced that it will be extending its decade long partnership with soccer giants, the Kaizer Chiefs.

The new deal will see the extension of the partnership for another four years at least.

The sponsorship deal includes:

• Hollard Insurance's logo on the Kaizer Chiefs official team uniform sleeve.
• Hollard's logo displayed on the field perimeter boards at all KC home games.
• TV exposure during televised soccer games.
• Online exposure for the insurance company on the official Kaizer Chiefs website.
• A continuation of the joint effort to bring a greater level of financial literacy to Kaizer Chiefs fans.

The Executive Chairman of the soccer team, Kaizer Motaung said about the extension of the partnership: "We are delighted to strengthen our partnership with Hollard. The company has demonstrated its commitment to Kaizer Chiefs soccer as a partner for the past 10 years. During our conversations about enhancing the partnership, Hollard demonstrated the greatest ability to not just be a sponsor but to become a key marketing partner."

Reinforcement of Association

The Chief Executive Officer of Hollard, Nic Kohler, also expressed his delight in extending the partnership with Kaizer Chiefs.  He said that the extension reinforces the association between the respective brands and businesses.

"There is no better, more passionate soccer fan base in the country than Kaizer Chiefs," said Kohler. "We look forward to developing exciting financial services solutions and marketing that will both extend access to valuable insurance benefits for the supporter base, as well as enhance the fan experience at Kaizer Chiefs games."

Kaizer Chief's Motaung also said that the relationship with Hollard enforces the team's goal of promoting financial literacy across its fan base.