Hollard Signs on New Marketing Agency
August 5 - Both Hollard and Mortimer Harvey are thrilled with the new
partnership deal signed between the two.
Hollard, as South Africa's biggest privately owned insurance company, chose
Mortimer Harvey to act as its official communications and brand advertising
agency in bid to maintain its reputation as one of the best insurance groups in
the country.
The Executive Creator Director at Mortimer Harvey, Gerald Harvey said that
the group is excited to begin working with such a prestigious insurance group,
which has been part of the South African landscape for nearly 30 years.
"We are immensely proud to have gained a brand of this significance to add to
our blue chip client portfolio," he said.
Hollard in turn praised Mortimer Harvey for his high standards and work
ethics, as well as the creativity that is needed to promote the insurance
group's brand.
"The agency showed an in depth understanding of our business and branding
position," said the General Manager of Group Marketing and Communication at
Hollard, Krisen Govender, "and I am looking forward to our partnership and
journey together achieving great results for the Hollard brand."
Hollard serves over six million policyholders in South Africa and overseas,
through the services of 1,300 agents. The group was ranked fourth in Life
Insurance and third in Short Term Business to Consumer categories in the last
Markinor Brands and Branding Survey.
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