Libery Life Insurance

Liberty Life Insurance is a veritable financial services institution, not only in the South African insurance industry, but also in the business world. It is one of those ubiquitous brands, one of the most recognised and high profile in the country, and has a long history. It has a wide a varied business operation, covering all sides of the insurance sphere. It offers a full range of long-term insurance products and services. These also include investment products, corporate products and medical products. It is one of the largest life insurers around, and one of the Top 40 entities listed on the Johannesburg Securities Exchange and a member of the Standard Bank group. It is also a force on the property market, owning some of the most prominent shopping malls across the country.

Liberty Life Insurance operates primarily through its network of licensed financial advisors. Its primary focus is on life insurance, split into four main areas: life protection cover, loss of income protection, lifestyle protection and policy protection. The emphasis is thus not just on primary insurance, but on additional value that works along with the main insurance to protect not only life, but quality of life, and to ensure that the person is covered in the event of not being able to afford their primary insurance. This enlightened approach and set of products is designed to offer customers with a high level peace of mind around their personal long term insurance.

Liberty Life is also well-known for the strong role in plays in all manner of community initiatives, such as the education sphere, where it has invested in excess of R350 million in programmes to provide much needed support to the ailing state education system, specifically focusing on area where chronic shortages exist, like mathematics and science. It is also behind the longstanding Learning Channel on television.