Short Term Insurance Loyalty Pays

February 3 - Nobody can deny that there is plenty of competition in the short term insurance industry these days.

One way of getting customers to move to another group is to claim that they earn nothing from sticking with their regular insurance provider.

However, Alexander Forbes Insurance does not agree with this statement and goes out to prove otherwise.

"The relationship that one has with one's insurer is definitely taken into consideration when it comes to paying claims," said the group's Managing Director, Gari Dombo.

"In fact, over the years, insurers build up detailed risk profiles of clients, particularly regarding veracity of their claims," he added.

Loyalty to a short term insurance company  is proven through a number of ways.

Clients who have stayed with the same provider for many years will find that when they need assistance, the insurance group will go over and beyond the call of duty to assist them.

"Very clearly, the longer a client has been honest with the insurer, the more trust is built up. So, again, loyalty and honesty do pay," said Dombo.

Another way to show loyalty is by having a number of products insured by the same group. This could include car insurance, home and content insurance, building insurance and others.

Dombo also says that customers should think carefully about price comparisons so readily offered by competition groups. This is because in many instances, conditions, exclusions, limits and warrantees are not considered by the customer out looking for a cheaper rate - come what may.